Copywriting Scope Document Template

Conversion-focused, sales, or marketing copy — free scope template with deliverable definitions, revision limits, and out-of-scope triggers.

Generate a custom version →← Back to all templates

Typical duration: 2–6 weeksFixed fee per asset or project

Perfect for: Conversion and marketing copywriters delivering landing pages, sales emails, and campaign copy for defined offers.

Scope Document Template

CopywritingFree template

Deliverables

Copy for the assets listed in the brief: {e.g. one landing page (up to 800 words), one email sequence of 5 emails (150–300 words each)}
Two headline and lead options for the primary asset, with a recommendation
Copy delivered in a structured document mapped to page sections or email slots
One 30-minute kickoff call to align on audience, offer, and voice

Revision limits

Two rounds of revisions per asset included. A round is one consolidated set of feedback submitted within 5 business days of delivery. A change to the offer, audience, or strategy after drafting has begun is a new brief, not a revision. Polishing approved copy after sign-off is billed separately.

Out of scope

Assets not listed in the brief (additional pages, ads, or email variants)
Brand voice or messaging strategy development (this engagement applies an existing voice)
Design, layout, or building the pages and emails in the client's tools
A/B test variant writing beyond the included headline options
SEO keyword research or search-intent analysis
Legal or compliance review of claims made in the copy
Translation or transcreation into other languages
Product naming or tagline development

Communication protocol

All feedback consolidated by one nominated approver per asset. Feedback via tracked changes or comments in the shared document. Verbal feedback on calls is confirmed in writing before being actioned. Responses to queries within 2 business days.

Placeholders in {curly braces} should be replaced with your specific project details.